IHG Hotels & Resorts
hospitality · image
7
craft
The design relies on a frame-within-a-frame photographic technique to create depth, using white sans-serif type to maintain legibility against a varied scenic background.
Palette
#d9d6d4
surface · 14.2%
#edf5fe
background · 19%
#afa9a5
neutral · 17.5%
#c3bebb
neutral · 4.5%
#a3978e
secondary · 6.7%
#431f0e
accent · 1.5%
Composition
full bleed photo
Layout
asymmetric
Color structure
muted earthy
Background
photographic
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
neutral
Accent lands on
furniture shadows, hair, structural trim
Mood
What makes it work
- vertical text orientation along the left margin
- architectural framing within the image to guide the eye
- bottom-right alignment for heavy branding
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