Irvine Company Apartments
real-estate · image
6
craft
The design grammar relies on high-legibility white text overlays positioned against darker, lower-detail areas of a realistic interior photograph.
Palette
#d7d4d3
background · 23.4%
#908f90
surface · 17.6%
#c4c0bd
surface · 13.4%
#7b7a79
neutral · 12.3%
#a8a6a7
neutral · 7.3%
#91321b
accent · 0.9%
Composition
full bleed photo
Layout
bottom anchored
Color structure
neutral plus accent
Background
photographic
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
neutral
Accent lands on
furniture
Mood
What makes it work
- Left-aligned all-caps heavy weight typography
- Full-bleed interior photographic background
- Muted neutral palette with singular warm furniture accent
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