LendingTree
fintech · image
7
craft
The design utilizes a high-contrast comparison layout where the blue accent color is reserved exclusively for the target 'new' state and the final action.
Palette
#ffffff
background · 76.5%
#d7d8da
secondary · 2.8%
#151618
text · 1.4%
#0264b8
accent · 2.4%
#dfebf3
surface · 1.1%
#bdc0c3
neutral · 2.2%
Composition
headline plus visual
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
product shot · realistic
Temperature
cool
Accent lands on
cta button, price value, visual highlight
Mood
What makes it work
- split-visual comparison showing color transition to match brand accent
- side-by-side card containers for value comparison
- strict vertical center alignment of all elements
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