Xero
saas · image
7
craft
The design utilizes a stark horizontal split to organize information, using a high-contrast cyan accent to bridge the dark and light halves.
Palette
#3eccfe
background · 46.6%
#000755
background · 39.6%
#f5a6a9
accent · 1.3%
#141860
secondary · 1.2%
#a7a9c4
neutral · 0.8%
#bcbed2
neutral · 0.7%
Composition
split panel
Layout
asymmetric
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
cta button, subject apparel
Mood
confidentenergeticmodernefficient
What makes it work
- horizontal bisection of frame into two primary brand colors
- photographic subject overlapping the color boundary
- tightly tracked sans-serif headline left-aligned in top panel
- pill-shaped call-to-action button in high-contrast cyan
