Xero
fintech · image
8
craft
The design utilizes a stark value contrast between the cyan top and navy bottom to organize information hierarchy, placing the value proposition in the light zone and branding in the dark zone.
Palette
#000755
background · 45.6%
#3ecdfe
background · 37.5%
#14478b
secondary · 2%
#31a3da
secondary · 1.6%
#151960
secondary · 1%
#f5d792
accent · 1.4%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
dark panel
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
clothing
Mood
approachableconfidentprofessionalmodern
What makes it work
- sharp horizontal bisection of the frame using two high-contrast brand colors
- photographic subject must break the horizon line to bridge the two color zones
- typography is strictly left-aligned in the upper quadrant
