Xero
fintech · image
7
craft
Design relies on the tension between the bright cyan and deep navy blocks, tied together by a photographic element that bridges both spaces.
Palette
#000755
background · 45.6%
#3ecdfe
background · 37.5%
#14478b
secondary · 2%
#31a3da
neutral · 1.6%
#151960
text · 1%
#f5d792
accent · 1.4%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
subject clothing
Mood
friendlysupportiveclearhelpfulmoderndirect
What makes it work
- dual-tone horizontal split background
- human subject anchored to the right breaking the midline
- left-aligned sans-serif type hierarchy
- minimalist pill-shaped cta button
