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Zillow

Zillow

real-estate · testimonial

7

craft

The design utilizes a heavy navy frame to anchor a high-vibrancy blue call-out box, creating a visual bridge between the corporate brand and the human subject.

Palette

#011963

background · 38.9%

#011047

secondary · 6.4%

#0241d9

accent · 9.8%

#181716

neutral · 4.7%

#d4dff7

secondary · 3.1%

#01298e

secondary · 0.5%

Composition

headline plus visual

Layout

stacked bands

Color structure

neutral plus accent

Background

solid

Typography

sans · sans only

Imagery

photographic · realistic

Temperature

cool

Accent lands on

quote container, accent rule

Mood

confidenttrustworthyhelpfulprofessionalmodernaccessible

What makes it work

  • three-tier vertical stacking of brand color and photography
  • oversized high-contrast quote bubble overlapping the image boundary
  • direct eye contact from subject holding mobile UI toward the viewer

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