Fundrise
fintech · image
7
craft
This layout utilizes a functional, data-driven approach by prioritizing text-based information in the top half while grounding the value proposition with a realistic photographic anchor at the base.
Palette
#f3f2ee
background · 49.6%
#c2c0be
secondary · 8.9%
#aaa9a7
neutral · 4.3%
#dad8d6
neutral · 3.3%
#5e7a78
accent · 6%
#704d2e
accent · 0.4%
Composition
headline plus visual
Layout
stacked bands
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
neutral
Accent lands on
photographic subject
Mood
What makes it work
- strict_left_alignment_across_all_tiers
- thin_horizontal_rules_separating_list_items
- bottom_anchored_photographic_hero
- generous_off_white_negative_space
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