State Farm
insurance · image
7
craft
The design grammar relies on extreme negative space and a single high-impact color to isolate the primary brand mark.
Palette
#fb2928
background · 79.3%
#ffffff
accent · 14.7%
#f74847
secondary · 1.2%
#f76160
secondary · 1%
#f8c1c0
neutral · 0.9%
#f9d8d7
neutral · 1%
Composition
logo lockup
Layout
centered
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
logo mark
Mood
What makes it work
- high-contrast figure-ground relationship
- monolithic background saturation
- centered geometric symmetry
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