Liberty Mutual Insurance
other · other
8
craft
Minimalist graphic composition relying on silhouette and thick weight lines to create an iconic brand mark.
Palette
#ffd102
background · 63.5%
#1a1346
accent · 16.3%
#fefeff
surface · 12.7%
#080237
secondary · 0.6%
#d5d4db
neutral · 0.8%
#7a7691
neutral · 0.6%
Composition
centered hero
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
illustration outline
Mood
What makes it work
- Heavy navy stroke defines all subject boundaries
- High-contrast color triad of yellow navy and white
- Organic rounded silhouettes with no internal textures
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