Liberty Mutual Insurance
media · image
8
craft
The design relies on a bold three-color system where navy blue acts as a structural border between the yellow background and white internal fills.
Palette
#ffd102
background · 63.5%
#1a1346
accent · 16.3%
#fefeff
surface · 12.7%
#080237
neutral · 0.6%
#d5d4db
neutral · 0.8%
#7a7691
neutral · 0.6%
Composition
centered hero
Layout
centered
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
graphic outlines, illustration details
Mood
What makes it work
- Heavy uniform stroke weight for definition
- Triadic-adjacent high contrast palette
- Stylized negative space for inner detail
- Bottom-anchored upward-pointing directional flow
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