Valero Energy
energy · image
6
craft
The design utilizes a large central vector star as a framing device for a two-tiered typographic hierarchy, combining rigid sans-serif with a fluid, shadowed script.
Palette
#01017a
background · 56.9%
#ffffff
surface · 25.6%
#1a1b89
secondary · 2.2%
#b80202
accent · 2%
#d8d8eb
neutral · 1.5%
#a8a8d3
neutral · 1.5%
Composition
headline plus visual
Layout
centered
Color structure
neutral plus accent
Background
textured
Typography
mixed · display plus sans
Imagery
flat illustration · flat
Temperature
cool
Accent lands on
display text, text stroke
Mood
What makes it work
- Geometric vector container for typography
- High-contrast triadic color hierarchy
- Mixed-font headline with script emphasis
- Distressed grit texture overlay
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