Liberty Mutual Insurance
politics · image
7
craft
The design DNA centers on a simplified geometric reduction of an organic object, using a high-contrast primary palette and significant negative space.
Palette
#ffd102
background · 63.5%
#1a1346
accent · 16.3%
#fefeff
surface · 12.7%
#080237
secondary · 0.6%
#d5d4db
neutral · 0.8%
#7a7691
neutral · 0.6%
Composition
centered hero
Layout
centered
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
illustration outline, detail strokes
Mood
What makes it work
- Heavy navy stroke weight defining form
- High-contrast negative space fills
- Solid saturated field background
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