Liberty Mutual Insurance
other · image
7
craft
The design grammar relies on a restricted three-color palette where the background provides the highest vibrancy and the navy blue creates structural definition through thick, uniform strokes.
Palette
#ffd102
background · 63.5%
#1a1346
secondary · 16.3%
#fefeff
surface · 12.7%
#080237
accent · 0.6%
#d5d4db
neutral · 0.8%
#7a7691
neutral · 0.6%
Composition
centered hero
Layout
centered
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
illustration outline, shadow block
Mood
What makes it work
- High-contrast solid yellow background
- Heavyweight navy blue outlines defining organic forms
- White internal fill for primary subject mass
- Simplified flat vector silhouette without gradients
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