Valero Energy
energy · image
6
craft
Graphic leverages a vintage Americana aesthetic through distressed textures and bold patriotic motifs.
Palette
#01017a
background · 58.4%
#fefeff
surface · 26.5%
#303193
secondary · 1.6%
#a9aad3
secondary · 1.4%
#7979ba
neutral · 1.3%
#bdbddd
neutral · 1.2%
Composition
headline plus visual
Layout
centered
Color structure
neutral plus accent
Background
dark panel
Typography
mixed · display plus sans
Imagery
flat illustration · flat
Temperature
cool
Accent lands on
headline
Mood
What makes it work
- large scale geometric icons used as background framing
- heavy contrast between dark field and white icons
- script headline with offset drop shadow
- distressed grain texture overlay
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