Liberty Mutual Insurance
political · image
7
craft
The design grammar relies on a restricted tri-color system where heavy navy outlines act as the primary structural element separating the white subject from the yellow field.
Palette
#ffd102
background · 63.5%
#1a1346
secondary · 16.3%
#fefeff
surface · 12.7%
#080237
neutral · 0.6%
#d5d4db
neutral · 0.8%
#7a7691
neutral · 0.6%
Composition
centered hero
Layout
bottom anchored
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
illustration outline
Mood
What makes it work
- Thick navy blue outlines defining white interior space
- Solid high-saturation yellow backdrop
- Vertical upward momentum of the subject
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