Liberty Mutual Insurance
other · image
8
craft
The visual grammar is defined by the interaction between thick, rounded navy strokes and white negative space to define form without gradients or shadows.
Palette
#ffd102
background · 63.5%
#1a1346
accent · 16.3%
#fefeff
surface · 12.7%
#080237
neutral · 0.6%
#d5d4db
neutral · 0.8%
#7a7691
neutral · 0.6%
Composition
centered hero
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
mixed
Accent lands on
illustration outlines, torch details
Mood
What makes it work
- heavy dark navy outlines defining white forms
- solid saturated yellow background flood
- high-contrast bicolor iconography
- vertical centered focal point
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